Betting on the 2018 NCAA Men’s Basketball Championship

Since its humble origins in a Staten Island pub in the 1970s, March Madness brackets have caused millions of people both joy and sorrow. You don’t need much gambling knowledge to participate, and ultimately even the experts’ brackets fall apart. In 2018, no bracket made it beyond the first round without a loss. After upsets like as UMBC’s victory against top-seeded Virginia, choosing teams based on their mascots appears to be a viable approach.



We want to examine how March Madness motivates fans and non-fans alike to fill out brackets and the ways they use to predict winners. To do this, we polled over a thousand individuals, ranging from utter novices to college basketball fanatics. In addition, we inquired as to how much money people contributed to their pools and which clubs they predicted would win the championship. Continue reading to discover how Americans join in the March craziness.


Contrast Demographics

Over 54% of March Madness participants were men, while roughly 46% were female. Critics have often complained about the lack of television coverage for the women’s event, but at least pool participation does not favor one gender. The competition appealed to all age groups, however participation by millennials exceeded that of older generations. While lamenting his team’s defeat to Texas Tech, Stephen F. Austin coach Kyle Keller reportedly stated that millennials “don’t even watch college basketball”



While more than six in ten who filled out brackets classified as “knowledgeable” college basketball fans, there was still a sizeable contingent of beginners. Nearly 28% of respondents indicated they were completely uninformed, while 11% thought they were somewhere in the middle. But if so many bracket fillers have limited understanding of each team, how can they choose the winners?


Methods for the Insanity?

More over a fifth of March Madness gamblers used “intuition” to make their choices, according to our research. What else might have led someone to forecast Cinderella stories like South Carolina’s run to the Final Four in 2017 or Loyola-triumph Chicago’s the following year? Others, such as the approximately 18% of pool members who relied on statistics to make their decisions, supported statistical analysis. Math cannot save your bracket from upsets, but it does pay off in some situations. A math professor at Davidson assists his class in simulating tournament outcomes, and every year his pupils finish in the 99th percentile of ESPN brackets.



Men and women valued intuition more than any other approach, but female fans were more inclined to prioritize a personal connection to a certain institution. In contrast, a statistics-based approach was the second most prevalent among men. Intuition was also the most prevalent method for both educated and uninformed fans to make selections. In spite of their skill, a sizable proportion of ardent fans appear to rely on their intuition in March.


Expertise vs. Outcomes

Do individuals with expertise of college basketball succeed more frequently than amateurs, or does their knowledge prove useless once the tournament begins? Our data indicate that individuals with basketball expertise win their bracket pools somewhat more frequently than those with no prior basketball experience. Only 11.4% of knowing individuals won a pool, compared to 7.7% of uninformed participants.



This discrepancy may be completely related to the increased possibilities expert fans have had: They played an average of more than twice as many years as uneducated fans. Even smaller differences were observed between men and women, with 11.4% of men and 9.2% of women having won a pool in the past. Again, the quantity of tries might explain the disparity between the sexes. On average, men played for far longer years than women, giving them more opportunities to win.


How Much They Wager

Estimates indicate that Americans wager around $10 billion annually on March Madness, the majority of which is wagered in informal pools among friends and coworkers. Our statistics indicate that the average annual contribution to a pool by a participant is less than $50, however expenditure varies significantly according on skill. On average, smart fans paid over $56 on bracket submissions, while uninformed fans spend less than $30. It’s logical to believe that these pools’ success is in part due to their comparatively low entry fees; it’s difficult to envision so many uneducated participants entering a tournament that costs hundreds of dollars to participate.



Regarding gender inequalities, males spent around $7 more than women to enter their bracket pools. Although this finding might be attributable to innate differences between the sexes, the differential may have a more straightforward economic explanation. Due to the gender pay gap, women earn around 20% less than men. Taking into account this disparity in accessible cash, it appears that men and women wager with nearly similar recklessness.


The Winners Who Did Not Win

2018 was a better year for uneducated fans than for professionals when it came to selecting overall champions. The majority of knowledgeable bracket entrants chose Duke, a forecast that failed miserably in the Elite Eight. In contrast, the majority of uninformed individuals put their hopes on Villanova, a decision that served them well during the Final Four in San Antonio. Duke was likewise the favorite among male gamblers, although female bettors backed Villanova.



Other popular selections, however, proved disastrous: Nearly one in ten predicted Virginia would win the championship, only to have their dreams dashed by the aforementioned UMBC shock. Despite sharing a challenging regional assignment with Kansas and Duke, Michigan State was the fourth most popular selection. Perhaps fans give experts too much credence: Michigan State was a popular sleeper selection among analysts.


Outside the Broken Bracket

Our findings suggest that March Madness appeals to both casual and devoted followers. And while the odds of winning a bracket pool may be low, the rewards of participation extend far beyond the possibility of financial gain. You can have emotional commitment in dozens of high-stakes games for a few weeks each year, and then shelve your enthusiasm until the next year. March is the finest month for some of the biggest drama in college sports. can direct you to the best online action for entertainment long after the nets have been taken down. We are the finest online resource for safe, secure, and trustworthy online gaming solutions.



We collected 1,027 respondents who filled out NCAA Men’s Basketball Tournament brackets using Amazon’s Mechanical Turk. Our participation consisted of 54.3% males and 45.7% women. The ages of the participants varied from 18 to 74, with a mean of 34.9 and a standard deviation of 10.3. This year, those who failed not submit at least one bracket were disqualified. We weighted the data by age and gender according to the 2017 U.S. census.


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Please feel free to distribute our data and visuals to your own audience for non-commercial purposes. Simply provide a link back to this page to properly acknowledge us. If you don’t, we’ll make like Virginia and become annoyed (too soon, Cavaliers?).

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